{"id":380,"date":"2020-01-10T11:28:04","date_gmt":"2020-01-10T10:28:04","guid":{"rendered":"http:\/\/localhost\/eiba47\/?page_id=380"},"modified":"2021-02-23T11:34:34","modified_gmt":"2021-02-23T10:34:34","slug":"international-marketing","status":"publish","type":"page","link":"http:\/\/localhost\/eiba47\/tracks\/international-marketing\/","title":{"rendered":"International Marketing"},"content":{"rendered":"

[vc_row css_animation=\u00bb\u00bb row_type=\u00bbrow\u00bb use_row_as_full_screen_section=\u00bbno\u00bb type=\u00bbgrid\u00bb angled_section=\u00bbno\u00bb text_align=\u00bbleft\u00bb background_image_as_pattern=\u00bbwithout_pattern\u00bb z_index=\u00bb\u00bb css=\u00bb.vc_custom_1578650863298{padding-bottom: 60px !important;}\u00bb][vc_column][vc_row_inner row_type=\u00bbrow\u00bb type=\u00bbfull_width\u00bb text_align=\u00bbleft\u00bb css_animation=\u00bb\u00bb][vc_column_inner width=\u00bb1\/4″][vc_single_image image=\u00bb451″ img_size=\u00bbfull\u00bb qode_css_animation=\u00bb\u00bb][vc_column_text]Ulrike Mayrhofer
\nUlrike Mayrhofer, IAE Nice | Universit\u00e9 C\u00f4te d\u2019Azur, France<\/em>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/4″][vc_single_image image=\u00bb450″ img_size=\u00bbfull\u00bb qode_css_animation=\u00bb\u00bb][vc_column_text]Eric Milliot
\nUniversit\u00e9 de Nantes | Atlas-AFMI President, France<\/em>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/4″][\/vc_column_inner][vc_column_inner width=\u00bb1\/4″][\/vc_column_inner][\/vc_row_inner][vc_separator type=\u00bbsmall\u00bb position=\u00bbleft\u00bb color=\u00bb#990033″][vc_column_text]In today\u2019s turbulent and uncertain global environment, the field of international marketing is facing new challenges linked to the constant evolution and high diversity of customer expectations. This track welcomes papers focusing on the analysis of global markets and the implementation of international marketing strategies and marketing-mix decisions. Important questions are: How can companies from mature and emerging economies successfully coordinate product, pricing, distribution and communication policies in a global context? What is the impact of cross-cultural issues on marketing decisions? How does digitalization shape international marketing policies? Comparative studies are especially suitable for this track.
\nPotential topics include but are not limited to: evolution of customer expectations across countries, analysis of turbulent international markets, elaboration of international marketing strategies, implementation and coordination of international marketing-mix decisions, impact of cross-cultural issues on marketing decisions, digitalization and international marketing, comparative studies<\/p>\n

Keywords:<\/strong>
\ncustomer expectations; international marketing strategies; cross-cultural issues; digitalization; comparative studies.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

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